In today’s digital world, the way a property is marketed is just as important as the property itself. At Partridge Homes, we’ve always believed in staying ahead of the curve — but over the past two years, we’ve taken that to an entirely new level.

Our in-house social and digital marketing department is now recognised as one of the strongest in the region, with our content frequently outperforming corporate estate agents with national budgets. Leading that success is Eve Nolan, the creative force behind our videos, short-form content, TikTok presence, and the now-famous property tour that reached 1.7 million views.

At a time when sellers and landlords are searching for the best letting agents in Solihull, the best estate agents in Yardley, and the top performing agents in Sheldon, our digital footprint sets us apart. Quite simply, no other agent in Yardley or Sheldon comes close to the marketing quality, reach, or results we deliver.

This blog is your behind-the-scenes look into how we do it — and why more clients than ever are choosing Partridge Homes.

Why Our Marketing Matters More Than Ever

The way people search for property has changed. TikTok, Instagram Reels and short-form video now dominate how buyers and tenants discover homes. Attention spans are shorter. Expectations are higher. And authenticity matters.

Most estate agents still rely on:

• Static images

• Generic descriptions

• Template-based video tours

• Basic social media posts

We don’t.

At Partridge Homes, every home — whether it’s a one-bed apartment in Yardley or a luxury relocation in Solihull — receives a bespoke digital campaign crafted in-house by Eve. That includes:

✔ Cinematic property videos
✔ Lifestyle-led short content
✔ TikTok walkthroughs
✔ Voiceover tours
✔ High-impact social storytelling
✔ Targeted campaigns for sports, entertainment & high-net-worth clients

This is the difference between a listing being seen… and a listing being in demand.

Q&A With Eve Nolan – Partridge Homes’ Social & Digital Marketing Lead

Q1: Eve, you’ve transformed our digital presence. What’s the secret behind our viral success?

Eve:
The secret is simple: we don’t copy anyone. We focus on emotion, storytelling and showing properties in a way people want to consume them in 2025 and beyond.
When the TikTok video hit 1.7 million views, it wasn’t luck — it was understanding what stops the scroll. Our content taps into lifestyle, local knowledge and high-quality production. That’s why we outperform many national agents.

Q2: Why do sellers and landlords in Solihull, Yardley and Sheldon benefit from this type of marketing?

Eve:
Because audiences have moved online.
If you want the best letting agents in Solihull or the best estate agents in Yardley, you don’t just need professionalism — you need reach.
Our videos introduce properties to thousands of potential movers who may not even be actively searching yet.
Other agents in Yardley and Sheldon simply aren’t producing content of this quality or scale. That’s why we stand out.

Q3: What makes Partridge Homes different from competitors when it comes to TikTok and digital marketing?

Eve:
Authenticity and consistency.
Most agents try TikTok once or twice and give up. We treat it as a major marketing channel.
We film properly, script properly, edit properly and understand the platform’s trends — and that’s why buyers, tenants and even footballers message us directly through TikTok and Instagram.

Our Sports & Entertainment clients especially love our content—it feels modern, premium and discreet.

Q4: What do you say to clients who think social media “isn’t important” for selling or letting?

Eve:
I show them the numbers.
If a video gets 50,000 views, that’s equivalent to years of footfall in a high street office.
We’ve secured viewings, offers and lettings off the back of a single TikTok or Instagram reel.
Social media isn’t extra anymore — it’s essential.
And we’re the only agent in Sheldon and Yardley consistently delivering content at this level.

Q5: What’s your personal favourite part of the job?

Eve:
Watching a landlord or seller see their video for the first time.
They always say the same thing — “Wow, I didn’t expect it to look that good.”
And that’s what makes us different. We want every client to feel proud of their home and confident in how it’s being showcased.

Why Partridge Homes Is the Go-To Agent for Serious Digital Marketing

✔ In-house experts, not outsourced video

Every video is created by Eve — not freelancers, not templates. This ensures brand consistency and high standards.

✔ Proven results (1.7m views and counting)

No other independent estate agent in Yardley or Sheldon has reached our level of engagement.

✔ Perfect for high-end rentals and sports relocations

Our short-form content appeals directly to footballers, executives, and high-net-worth tenants.

✔ Local SEO dominance

Our digital strategy helps us appear for searches such as:

• best letting agents in Solihull

• best estate agents in Yardley

• letting agents in Sheldon

• sports and entertainment relocations West Midlands

✔ More enquiries, more offers, more exposure

Better marketing = more eyes on your home = better outcomes.

Final Thoughts

Partridge Homes is more than a family-run estate and letting agency. We’re a modern, creative, forward-thinking business that understands where the market is going — not where it used to be.

With Eve Nolan leading our social and digital marketing, our clients benefit from a level of exposure that simply does not exist with other agents in Solihull, Yardley or Sheldon.

Whether you’re selling your family home, letting an apartment, or searching for a luxury relocation, our marketing ensures your property stands out from the rest.

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